5 Steps to announce your brand
by GreentrailYou’ve done the hard work of putting a product or service together. You’ve crossed all T’s and dotted all I’s; now it’s time to let the world know…Here are 5 steps to announce your brand:
Prepare your audience
It’s a good idea to roll out a teaser—a small glimpse of what you have to offer—before you actually roll it out. Knowing this product or service is the right fit for your target audience is the first step.
Do a soft launch
Weeks before the public announcement, prepare your staff and/or inner circle with a soft launch. This boosts excitement, throws in appetisers, and gets feedback you can use for the main launch.
Do a press release or a publication
Launching a press release or publication in the papers gives the vibe that we are here to “play and win.” It should clearly state who you are and what you do. It needs to tell the factual story of how and why you created your brand, covering every aspect that makes it a winner.
Take advantage of social media
In this digital age, having a social media strategy to introduce and penetrate the bottom line is very important. Remember, it’s something new; building some form of familiarity and willingness to participate in the new experience should be a major goal.
Advertise strategically
Carve out your ads and platforms where they should be; setting the tone and making sure it resonates with the target audience to encourage them to buy will help you announce your brand successfully.
Greentrail Media is a Creative Marketing company that specialises in delivering full service to its clients. If you need to rebrand or announce your brand or business in a winning way, we can help.
Contact us today!!!
