“Don’t second guess your professional first impression.” (Mitch Miles)
Let’s take a look at advertising on LinkedIn.
LinkedIn is a social network that focuses on professional networking and career development. Launched in 2003, LinkedIn is primarily centered around career networking, building, and sharing with other professionals, colleagues, potential clients and even competition.
Advertising on LinkedIn is the process of using LinkedIn to make connections, generate leads, improve brand awareness, foster business relationships and partnerships, share content, and drive traffic to your website.
As an advertising and marketing tool, LinkedIn has proven to be 277% more effective at lead generation than other social media platforms like Facebook, Twitter or Instagram, but this however depends on your target customer’s preferences, play/buy spot areas and choice of networking. However, users of LinkedIn are usually high-level decision makers, and this is of utmost importance.
Advertising on any platform, traditional or digital, takes a good understanding of the platform, whether the target audience are found there, good Return of Investment (ROI) using that platform and affordability. LinkedIn, when compared to other platforms, say Facebook and Pinterest, is however more costly to run, but the overall outcome is far more rewarding, because if done well, you can capture the attention of the key decision makers targeted.
Here is a comprehensive step-by-step beginner’s guide to advertising on LinkedIn.
Step 1: – Log in to LinkedIn profile account
Sign-in to your LinkedIn profile account, if you don’t have a profile account, sign up by following the promptings.
Step 2: – Navigate to LinkedIn Advertising
Navigate to the top right button, click, and choose LinkedIn Advertising
Step 3: – Create an account
When you arrive at the LinkedIn advertising Campaign Manager platform, you will be prompted to Create an account, simply fill in the details and name the account to your preference.
Step 4: – Create a Campaign Group
Fill in a Campaign group name, which is where a cumulative of several campaign can be housed. It is important to name it in relation to the campaign(s) especially if more than one. Here, you will also input Status (Active/Draft), Schedule Run Date (Start/End), Budget (Optional; $100 and above, can be filled in the campaign proper). Click to continue.
Step 5: – Create a Campaign
Name the campaign and buckle up, this is where the magic begins.
Step 6: – Choose an Objective
An objective is the first determinant for the direction your campaign will be plotted on LinkedIn, choose wisely or better still contact Greentrail Media for professional services delivery in setting up Social Media Campaigns
Step 7: – Fill in the Details as Required
This part is the first process of creating your campaign. It involves targeting, location scheduling, budget strategy, spend and ROI, deciding the type of creative, installing your conversion etc. It is important a profession is assigned this task, where we at Greentrail Media provide excellent services, so does not over serve or under serve your campaign, thereby wasting time, money, and important resources. When completed satisfactorily, click continue.
P/S: – It is important to note that in filling here, a related company page is important for a complete approval of your campaign.
Step 8: – Add the Creative
The creative to be used should have been decided. In filling the objective, one would have indicated whether it would be a video, a single image, a carousel etc. This is the point where you choose that creative.
Step 9: – Fill in the details for the Creative
Fill the details in the drop down, describing the copy-write to be put in, the selling statement, Call-To-Action, links etc. This is also especially important. Contact us for a professional bespoke service.
Step 10: – Setup/Update your Billing Information
Input your billing details, using an ATM details that is adequately funded for online transactions.
Step 11: – Confirmation Page
Having fulfilled all steps and conditions above, this confirmation page highlights all the input done so far and gives the opportunity to adjust and corrections. Check closely and adjust before final click to Launch Campaign.
Step 12: – Campaign is Live
Congratulations, you have successfully launched your campaign to run Live. Take the time to observe, measure adjust to yield your set goals and results.
Let Greentrail Media handle your social media campaigns, contact us today